02 Ikea Skin

Reflections of Beauty

The idea was to extend IKEA’s core philosophy into the realm of beauty, creating a visual and tactile experience that resonates with their ethos.

The design embodies the idea that beauty is not just skin deep – it’s a reflection of how we live and the choices we make. Inspired by Scandinavian landscapes and minimalism, the packaging balances functionality with elegance. Clean lines and minimalistic illustrations, and skin tones are paired with sustainable materials to create a design that feels as harmonious as it is practical.

Typography

Grid

Noto Sans IKEA